How to avoid the circular file

Will be sharing this in class next week, 7 ways to ensure your press release won’t get covered:

The explosion of information we need to deal with each day is making it harder to find new products, services, or people who can help make our jobs—and lives—easier.

This is why the bar for PR distinctiveness is high, and getting higher. It’s harder to stand out from the crowd.

Social media may be the hottest new channel for distributing ideas and breaking through the clutter. But the timeworn press release — distributed to traditional media and “new media” alike — continues to be the workhorse for many PR practitioners.

Like the art of writing itself, writing an effective press release is a craft that must be learned and honed. Some get it right. Others don’t.


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