Time flies when you’re snapping

It is hard to believe we are already a year into Snapchat’s Discover feature. What we’ve learned:

Over that time, publishers have built mobile audiences, and some have found a new revenue source.

Snapchat’s media partners, which range from 128-year-old National Geographic to two-year-old Fusion, see it as the best way to reach millennials, and with video view counts that rival Facebook, Snapchat is still publishing’s shiniest new object.


In truth, Snapchat requires a huge committment. Content cannot be easily repurposed from other formats, in part because Snapchat presents photos and videos vertically.

That piece talks about several of the 19 U.S. and four U.K Snapchat Discover channels. Some are stronger than others. Which do you like? Which ones are demonstrating more solid tips for your work?


Time to branch out your media plans

Big time media experimenting in real time with the biggest crisis of our time. Covering the refugee crisis on Snapchat and Periscope as ‘a day-by-day documentary’:

News organisations across the world are experimenting with new ways of telling stories, and some have embraced the popularity of video-streaming apps in their coverage of the refugee crisis.

Broadcasting on Snapchat and Periscope has allowed journalists to give the public access to raw, unedited and instant footage of this international story.

Travelling alongside the refugees on their journeys, three organisations have aimed to use smartphones to document the crisis and help those fleeing their home country tell their stories. Reporters from the BBC, Bild and TIME spoke to Journalism.co.uk about their experiences.

If you’re not here, you’ll soon be behind the times. Why Your Newsroom Should Be Paying Attention to AR:

Outside the world of new media and tech, augmented reality is probably less understood than virtuality reality but, according to industry experts, its capacity to change the way we interact with news will be phenomenal. AR works by projecting images onto reality, rather than replacing reality with a simulated world. But how far away is AR from transforming our media landscape? GEN interviewed Peter Oberdorfer, President and partner at Tactic: a San Francisco-based company specialised in design and post-production for both virtual reality and augmented reality.

Another timely piece of advice: How relevant do you want to be for your readers? New metrics prove, WhatsApp could be your secret weapon:

Who would have expected this? Only eight per cent of US internet users do use WhatsApp as well. A strange fact given that the instant messaging app with its 900m users is a serious player in other markets and a channel you shouldn’t longer ignore, at least if you don’t want to miss a huge business opportunity. Latest data reveal interesting insights. Text posts with links achieve click through rates (CTR) between 25-50 per cent. Worth to look closer at this secret weapon for publishers who are still seeking to gain grounds in the social media space.

And with that we are out of … links.

What? Did you think I was going to make a time pun?

Three social media links

These are the sorts of things that can help us, reshape the way we watch or produce things or … really, whatever follows that “or” could be anything.

In chronological order of appearance rather than any perceived order of importance …

The revolution will be Instagrammed

ESPN Anchors Share Their Best Twitter Strategies and Favorite Accounts to Follow

NFL Inks Snapchat Pact for 24-Hour ‘Live Story’ Packages

Tuesday to go links


Sometimes these things just go together nicely. Consider, Mobile to Surpass Print in US Media Ad Spend This Year:

Almost one-third (31.6%) of US media ad spending will be allocated to digital media this year, with mobile capturing the majority share of that spending, estimates eMarketer in a recent forecast. In fact, for the first time, the share of media ad spending allocated to mobile (16.6%) will exceed the share allocated to print (15.8%).

Meanwhile, one place you’ll see some of that dough headed should be obvious. Brands, universities, celebrities, sports teams and media orgs on Snapchat.

Another medium getting a bat to the knees, “Irrevocable Shift” From TV:

Two reports today from Moffett Nathanson Research today exhaustively emphasize the radically changed media landscape — and mock the idea that “everyone is gaining share” across the board.

According to its data, the market capitalization for media stocks has declined a collective $80 billion since 2013. Only Disney, which has added $59 billion, and Netflix, which has added $24 billion have seen their market caps, rose.

There are some amazing pullout stats at that link.

And, finally, then … Why Online Video Is a Must-Have for Your Mobile Marketing Strategy:

Our research found that in addition to being more likely to watch and share ads and content from brands, smartphone video viewers were nearly 2X as likely as TV viewers to feel a sense of personal connection to brands that show video content or ads on their devices and 1.3X as likely as desktop viewers. That’s intuitive when you think about the nature of watching video on your smartphone; it’s a more intimate and personal experience than watching on desktop or TV. It seems natural that mobile video would be the place for brands to build personal connections.

That said, brands need to be sensitive to the personal experience people have on their smartphones. One way to respect mobile users is to give them a choice in the ads they consume. In fact, more than three out of four smartphone viewers surveyed in our research said having the choice to skip an ad is important to them.

There are some interesting insights in that piece, but I wonder about this fourth person …

Labor Day links

I want to see the methodology, but if it holds up this would be most impressive. Snapchat’s video push clicks with users:

Snapchat’s aggressive push into curated video appears to be paying off.

The social media app, popular with young users, has reached 4 billion daily video views, Snapchat spokeswoman Jill Hazelbaker said.

That puts the app on par with Facebook, which reported 4 billion daily video views in April, and means that Snapchat has doubled its daily views in just three months.

I’m also just skeptical enough to want to see the actual data. (If memory serves Snapchat has been somewhat … dismissive of their numbers in the past.) If all of those videos were the full Snapchat 10-second clip that’s 12.6 years worth of video a day. That story hints at these concerns.

Because you can never have too many analytics posts in your life, 6 Advanced Google Analytics Tricks That All Site Owners Should Know.

Some of us are doing the Internet better than others, 14-year-old makes up to $1,500 a night eating dinner in front of a webcam in South Korea.

A series of links discussing the world in which we live

It is one big ol’ complex and rapidly evolving media environment out there. From time to time I grab a bunch of new pieces and group them together in the hopes that we might be able to make sense out of some of them. This is important, I think, because none of these things live in a vacuum. So we get a batch of interesting goodies, like the one below:

From earnings reports to baseball recaps, automation and algorithms are becoming a bigger part of the news

Instagram video ads called ‘highly efficient’ at 2 cents a view

John Kasich Takes Presidential Campaign to Snapchat with Bacon Filter Ad

There are two or three ridiculous facts you’ll want to share with others in that Kasich/Snapchat piece.

Meanwhile, what is going on with cable television? Cable news audience is evaporating, revenues are up and profit margins are, too.

And then, of course, the open questions that begin with “What does it all mean? How does it impact where you’re going? How can you make some good use out of these things for yourself?