Twitter truths

This is cool.

(Remember what we say around here, GoPro is a media company selling hardware.)

The potential downside to this is that we’re going to find out that most of us shooting Go Pro stuff aren’t nearly as rad as the videos captured by professional rock climbers, underwater welders, high altitude sky divers and so on.

Small price to pay though, right?

Time to branch out your media plans

Big time media experimenting in real time with the biggest crisis of our time. Covering the refugee crisis on Snapchat and Periscope as ‘a day-by-day documentary’:

News organisations across the world are experimenting with new ways of telling stories, and some have embraced the popularity of video-streaming apps in their coverage of the refugee crisis.

Broadcasting on Snapchat and Periscope has allowed journalists to give the public access to raw, unedited and instant footage of this international story.

Travelling alongside the refugees on their journeys, three organisations have aimed to use smartphones to document the crisis and help those fleeing their home country tell their stories. Reporters from the BBC, Bild and TIME spoke to Journalism.co.uk about their experiences.

If you’re not here, you’ll soon be behind the times. Why Your Newsroom Should Be Paying Attention to AR:

Outside the world of new media and tech, augmented reality is probably less understood than virtuality reality but, according to industry experts, its capacity to change the way we interact with news will be phenomenal. AR works by projecting images onto reality, rather than replacing reality with a simulated world. But how far away is AR from transforming our media landscape? GEN interviewed Peter Oberdorfer, President and partner at Tactic: a San Francisco-based company specialised in design and post-production for both virtual reality and augmented reality.

Another timely piece of advice: How relevant do you want to be for your readers? New metrics prove, WhatsApp could be your secret weapon:

Who would have expected this? Only eight per cent of US internet users do use WhatsApp as well. A strange fact given that the instant messaging app with its 900m users is a serious player in other markets and a channel you shouldn’t longer ignore, at least if you don’t want to miss a huge business opportunity. Latest data reveal interesting insights. Text posts with links achieve click through rates (CTR) between 25-50 per cent. Worth to look closer at this secret weapon for publishers who are still seeking to gain grounds in the social media space.

And with that we are out of … links.

What? Did you think I was going to make a time pun?

The varied multisphere of media

A general collection of links for you to consider.

Six NPR stories that breathe life into a neighborhood scene is talking about immersion:

For scenes to succeed in any medium, they have to engage your senses. You smell the diesel fumes, feel the breeze on your cheeks, hear the anger in the collective voice of a crowd of protesters. These appeals to the senses are important, but often secondary to the story.

In radio (or audio, as we increasingly say in our changing industry), scenes are not secondary. They are the centerpieces of much of our best storytelling. And so we constantly seek scenes that capture the main points we’re trying to convey. The more show, the less tell required, the better; because honestly, listeners are more likely to tune out during the tell.

Meanwhile, at The Atlantic, Throwing spaghetti at the wall:

In June, the magazine published “An Animated History of 20th Century Hairstyles,” one of many animated shorts that have become a successful, if incongruous, part of The Atlantic’s video output over the past year. It was particularly popular on Facebook, where it has gotten 89,000 views since May and on YouTube, where it got 124,694 views.

Such videos, while unusual for the staid brand, have become typical of The Atlantic’s experimental original video efforts, which the magazine has been building out since 2012. The central tension: bringing the Atlantic to video and attracting audiences while not compromising the brand.

“Our video team has been given a clear sense of our editorial mission, but they’ve also been free to experiment with the various possibilities of this particular medium,” said Atlantic editor-in-chief James Bennett. “Video should stretch us.”

And we’ll stretch our reach around the globe now, Inside Periscope’s Deep Bond With Turkey:

“When you give Facebook or Twitter to such a community, they already had [something similar] in 1999,” said Ismail Postalcioglu, a social media professional, in an interview in Istanbul the month before the Gezi protests. “This is just a newer version.”

Reached via email, Kapanoglu pointed to the popularity of reality television in Turkey as a main reason for Periscope’s ascent there. “People love to watch other people’s lives and discuss them,” he said. “No wonder they are interested in Periscope’s natural, unedited, reality-show-like content.”

No doubt that’s part of the appeal. That said, it’s hard to discount a population’s affinity for an amateur broadcasting tool like Periscope when its professional broadcasting companies tend to stand down during critical moments.

And finally back home for some VR. How augmented reality can drive engagement and monetization for publishers:

We all know the publishing industry is at a crossroads; just look to the fashion magazine vertical as an example of the upheaval. Fashion publishers are facing the constant challenge to drive reader engagement and identify new monetization opportunities, and titles that aren’t evolving are shutting down. In fact, a total of 21 magazines closed their doors in the first half of 2015, and in the last six months alone, both Lucky and Nylon Guys ceased publication of their print offerings.

But it’s not all doom and gloom for the print industry: publishers are reviving their businesses by implementing innovative and creative technologies that drive user engagement and loyalty. Some publishers are employing augmented reality (AR) technology, which allow advertisers to activate both informational and interactive content on top of the print pages, allowing publishers to innovate a previously static medium and revitalize the print industry.

The new way we watch video

Real time video is for real. As successful as YouTube and other video providers have been, live streaming is emerging as a truly potent force. Why live streaming is important for Facebook:

Live streaming is still nascent on Facebook, but early data suggests it might help the company grow video watch time on its platform.

On Aug. 5, Facebook launched its first live streaming feature. For now, it’s only available for celebrities and other public figures who have verified pages on Facebook, offering them a way to connect with fans in a live setting.

According to data from Newswhip, a tracker of social trends and activity, the live streams are already getting huge engagement on Facebook. The company tracked the performance of a 32-minute live video posted by Dwayne “The Rock” Johnson on his Facebook page on Aug. 5. The video has received more than 1.5 million views since but has also generated nearly 80,000 likes, more than 8,600 shares and more than 8,600 comments.

Meanwhile, Periscope now claims 10 million registered accounts and viewers consuming 40 years of video a day.

Narrowcasting your radio broadcast

This is one of those ways that something different can be done in radio, a medium that can really sometimes use it. Radio Presents Live Video—Via Periscope

Across radio, use of Periscope and Snapchat—two of the fastest-growing social media networks—is on the uptick, as stations and on-air hosts look for fresh ways to build their audience and extend their brands. These two platforms, “Make stations human and make [them] alive,” says Jeffrey Thacker, digital director of Emmis’ powerhouse hip-hop station “Hot 97” WQHT, New York. “You can be part of the jocks’ experience and part of the stations’ experience.”

With Periscope, a live-streaming video app with real-time comments, video can easily be embedded in a Twitter feed (understandably, since Twitter purchased Periscope in March for $100 million). For radio, Periscope brings users inside the inner sanctum—with DJs during breaks, watching artists perform in-studio, or during happenings at live events. At Scripps-owned rhythmic CHR “Channel 94.1” KQCH, Omaha, DJ JJ Ryan is an early adopter. With Periscope, “I can be casual and elaborate more than you can on air,” he says. Sometimes, he sets his iPhone next to the control room board and just starts talking, or he streams on location, such as during a recent party at the Omaha Zoo. “It is never the same. I don’t have any rules,” he says. His bosses support innovating. Says Scripps VP of programming Beverlee Brannigan, “People are trying things. I think it is fabulous.”

The really thoughtful properties, and the really talented talents, will be turning this into more than a behind the scenes tool.

And then they’ll turn it into a giveaway opportunity and a revenue generator.