#JMC380 links for Monday

Let’s talk Instagram. There are reportedly 400 million people using the tool now. And if you get over the magic number of 100,000 followers yourself it becomes a money making opportunity.

But there are some other things. Consider the head honcho:

“Imagine a world where virtual reality exists and is ubiquitous, and we have whatever device we need to experience it. How cool would it be if you were at a concert in the countryside and I could be there with you – hearing, smelling, seeing it, too? Or the presidential inauguration – that would be amazing. That’s what Instagram is now, in a very low-fidelity way. I like to say we’re working on time travel, but the difference is we’re not sending you there – it’s coming to you.”

Consider the storyteller:

“What the comic books give me, and what I think is connected to Instagram, is they always get me out of a rut when I’m stuck in a story,” he said. “I start thinking about what comic book geeks call the gutter, which is the space between panels. I was looking at [Instagram], and I was like, ‘Oh, look — this is a comic book.’ If you look at the grid, you have all these panels. And now I can make my own comic book.”

And, finally, consider the marketer:

“Social media, instead of complementary marketing, is now at the forefront,” said La Ra. Though, she added, “How you engage with consumers on each platform is different.”

And now some Halloween inspiration:

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#JMC380 topic for Wednesday — all about engagement

We return to this chart, to discuss engagement.

engagebit

Engagement is a great buzzword, but as a term, it can still be rather murky:

Engagement—just the mention of it can spark a visceral response from marketers, partly because no one has pinpointed what it really means. Let’s get it out there: engagement is a messy, complicated idea—yet a critical one—because it gets to the heart of the relationship between consumers and brands. We know that it is valuable, but the how, what and why of it is ambiguous at best.

I suspect it will be a bit different for each of our client groups, but engagement is something we ought to strive to define. What will it mean for your group? And does that mesh nicely for what your client envisions? Which of you is right?

And what is engagement, anyway? There’s this digital notion, but does that mean customers buy more product, join the country club, think differently of the company, comment on their stories, share their content, shop with their advertisers? What is engagement?

There are tons of those wonderful list articles that we’ve gotten our fill of on engagement tips and techniques. Here are two relatively recent ones. 21 Social Media Engagement Tactics That Will Grow Your Audience and this one from Inside Higher Ed, 5 Tips for Social Media Engagement.

Meanwhile, the very concept of engagement is still evolving. On Instagram and Other Social Media, Redefining ‘User Engagement’ and remains in dispute, Social Media Engagement Is Dead — 2015 Is About Measurable Goals

Coming up: visuals!

#JMC380 topics for Monday

We’d just mentioned this in passing last week and here we are … Want ROI on Social Media? Focus on Building Community:

Two years ago, a study by Duke University found that only 14 percent of chief marketing officers saw a quantitative return on their social media expenditures. The good news is, the tides are beginning to turn: A new survey by small business community Manta revealed that 41 percent of businesses in fact see a return on investment (ROI) for their social marketing efforts.

Speaking of, Local small businesses adapt to social media.

If you want a political angle for the day, Candidates’ teams are flocking to social media to capture millennials:

digital political-ad spending will reach about $1 billion in 2016, according to a report from Borrell Associates, a company that studies ad spending. More than half of that sum will be dedicated to social media.

Another advantage to social-media ads is that they tend to cost less than TV spots. And candidates often use them to solicit donations online.

And then this, about Gov. Kasich and Snapchat.

And all of that is changing things, of course. That’s what we’re hearing from the editor of the Poughkeepsie Journal, Social media redefines “news”:

Clearly, as more people get the power to publish on social media, they’re redefining what “news” is and what’s worthy of sharing. That role long had been held only by news organizations. The statistics also are fallout from the dropoff in some news organizations’ integrity — caused by high-profile errors and ethics issues. Still, it’s important to note that most “media” outlets have had no such scandals.

And the public’s perception of the word “media” is clearly, and long has been, an issue. Many lump all “media” into one basket — regardless of track record, size, reach, history, etc. And that’s wrong. Should TMZ really be weighed the same as The New York Times? A weekly newspaper? A blog about cooking? Or a television news broadcast in the midwest? They’re all “media” but hardly alike.

Today’s social media nightmares of the week: Burger challenge for fallen firefighter sparks social media controversy and ESPN under fire after posting fan’s offensive sign on social media.

See you tomorrow, when you’ll no doubt talk a lot about these and perhaps other thoughtful things.

#JMC380 topics for Friday

We dive into metrics!

The first thing you learn about metrics is that there is an awful lot to learn about metrics. And the second thing is that, for something so empirical, we have a lot of differing opinions on what are the best metrics to pursue. The answer, it seems, is, “It depends.”

In time that answer changes. It has changed. It’ll change again. But let’s get to some key starting points.

Where to Start With Social Media Measurement and Analysis

I Asked 55 Experts: Which Social Media Metrics Really Matter?

5 Social Media Metrics You Must Check Regularly To Grow

Finally, Put Social Media Metrics to Use

The next two links are skim-worthy right now, but I have a feeling you’re going to come back to these topics again and again:

All of the Social Media Metrics That Matter

Beyond the Buzz: 41 Social Media Metrics Defined

Also, did you know you are in a time of transmedia storytelling? We’re making stories that we put together across a variety of media and platforms, processing a sum of the story’s parts. The entertainment world is great at this. Think Lost, think any of the big franchises like Star Wars or any comic book tale. Media and PR shops and churches and you should be too. It is a great big universe out there, and our campaigns and our storytelling are only growing to inhabit it. As the siloes come down, the idea of cultivating channels will pick up steam. Social media and SEO are going to be interwoven.

So with that in mind, keep this in mind:

With any data you’re collecting, whether it be quantitative or qualitative, the most important things to ask yourself are “What can I do with this?” and “What are my insights?” If you can’t do anything with your data and you’re not gleaning actionable business takeaways from it, then you should question why you’re measuring it in the first place.

Remember, here, social media, in class …

JMC380 topics for Wednesday

I hope you’ve glanced at these by now … the last of these sorts of topics you should consider as you start making your next steps.

10 Questions to Ask When Creating a Social-Media Marketing Plan

Social Media Marketing Plan: 6 Steps to Creating a Strategy

12 Essential Elements of a Social Media Marketing Strategy

And we’ve been alluding here and there about how to show the worth and value of what you are doing to the boss, and how to draw in audiences with visual engagement. These will, no doubt, be topics of conversation going forward. Here are a few things to hopefully make you think along those lines.

How to Master the 4 Big Social-Media Platforms

5 Battle-Tested Tactics for Getting ROI on Social Media

How to Create Visual Content for Maximum Social Media Impact

The last one is actually a tease toward an e-book. You don’t have to download the book. (But if it sings to you, there’s the link, right?) Do spend a few moments, though, pondering what they’re hinting at. Read between the lines. Use your noodle. Do a little critical thinking. I bet you’re already seeing some possibilities.

The world is full of unique problems. There are some tested solutions that can be applied to a lot of them. How will yours hold up? How can you help your client see the virtue of what you’re suggesting?

Personally: Stop making these LinkedIn mistakes. How many of those hit you? I’m guilty of one or two.

Up next: Analytics! Tons of things to discuss here. Bring in your early nominees.

Additionally … how are those client analyses coming? Working on your publics analysis yet?

JMC380 topics for Monday

Let’s try this again …

Now that we have our groups locked in and you should be meeting them — or consider yourself behind the eight ball on meeting with them — there area few more of these sorts of topics you should consider as you start making your next steps.

10 Questions to Ask When Creating a Social-Media Marketing Plan

Social Media Marketing Plan: 6 Steps to Creating a Strategy

12 Essential Elements of a Social Media Marketing Strategy

And we’ve been alluding here and there about how to show the worth and value of what you are doing to the boss, and how to draw in audiences with visual engagement. These will, no doubt, be topics of conversation going forward. Here are a few things to hopefully make you think along those lines.

How to Master the 4 Big Social-Media Platforms

5 Battle-Tested Tactics for Getting ROI on Social Media

How to Create Visual Content for Maximum Social Media Impact

The last one is actually a tease toward an e-book. You don’t have to download the book. (But if it sings to you, there’s the link, right?) Do spend a few moments, though, pondering what they’re hinting at. Read between the lines. Use your noodle. Do a little critical thinking. I bet you’re already seeing some possibilities.

The world is full of unique problems. There are some tested solutions that can be applied to a lot of them. How will yours hold up? How can you help your client see the virtue of what you’re suggesting?

Additionally … how are those client analyses coming? Working on your publics analysis yet?

JMC380 topics for Friday

Now that we have our groups locked in and you should be meeting them — or consider yourself behind the eight ball on meeting with them — there area few more of these sorts of topics you should consider as you start making your next steps.

10 Questions to Ask When Creating a Social-Media Marketing Plan

Social Media Marketing Plan: 6 Steps to Creating a Strategy

12 Essential Elements of a Social Media Marketing Strategy

And we’ve been alluding here and there about how to show the worth and value of what you are doing to the boss, and how to draw in audiences with visual engagement. These will, no doubt, be topics of conversation going forward. Here are a few things to hopefully make you think along those lines.

How to Master the 4 Big Social-Media Platforms

5 Battle-Tested Tactics for Getting ROI on Social Media

How to Create Visual Content for Maximum Social Media Impact

The last one is actually a tease toward an e-book. You don’t have to download the book. (But if it sings to you, there’s the link, right?) Do spend a few moments, though, pondering what they’re hinting at. Read between the lines. Use your noodle. Do a little critical thinking. I bet you’re already seeing some possibilities.

The world is full of unique problems. There are some tested solutions that can be applied to a lot of them. How will yours hold up? How can you help your client see the virtue of what you’re suggesting?

Additionally … how are those client analyses coming? Working on your publics analysis yet?