Time over views, redux

We’ve talked from time to time — here, elsewhere online, in the classroom — about how the video metrics shift is coming at YouTube and, now Facebook. Analysis and budgets are shifting, trying to more precisely determine where audience behaviors are heading. Facebook says 500 million users are eating up 100 million hours of video per day.

It’s worth noting that Facebook did not report total video views, which it has the past few quarters. Last quarter, for example, it reported eight billion video views per day. One theory: Snapchat started generating some comparisons earlier this month to show it gaining on Facebook’s total views number. If Facebook doesn’t report it, there isn’t much to compare.

Investors liked what they heard Wednesday. Facebook stock was up more than 12 percent in after-hours trading following the call.

That last part is an important element behind Facebook’s empirical data, of course. They aren’t killing television, but it should be apparent to everyone that eyeballs are continuing their shift. What does that mean for your outlet?

Advertisements

Picking up Facebook’s Signal

For all, OK, a lot, of your social media reporting … Facebook woos journalists with Signal, a dashboard to gather news across Facebook and Instagram:

Facebook isn’t finished with its attempts to move journalists away from their reliance on Twitter. On Thursday, the company launched Signal, a free discovery and curation platform that helps journalists see what’s trending in photos, videos, and (public) posts across Facebook and Instagram.

This launch comes a week after Facebook made its Mentions app available to journalists with verified profiles. That app, which lets users track mentions of themselves and stream live video, was previously only for public figures like athletes and actors.

If Mentions is for outward-facing content and self-promotion, Signal — which is desktop-only for now — is designed to make the backend of the news-gathering process easier.

A lot of young reporters might be dismissive of this, or Facebook in general, because perhaps they don’t use the service. But don’t forget how many people do use it. Facebook says there are now a billion active users a month. Even if you’re bad at math, like me, you know that’s a big number.

Labor Day links

I want to see the methodology, but if it holds up this would be most impressive. Snapchat’s video push clicks with users:

Snapchat’s aggressive push into curated video appears to be paying off.

The social media app, popular with young users, has reached 4 billion daily video views, Snapchat spokeswoman Jill Hazelbaker said.

That puts the app on par with Facebook, which reported 4 billion daily video views in April, and means that Snapchat has doubled its daily views in just three months.

I’m also just skeptical enough to want to see the actual data. (If memory serves Snapchat has been somewhat … dismissive of their numbers in the past.) If all of those videos were the full Snapchat 10-second clip that’s 12.6 years worth of video a day. That story hints at these concerns.

Because you can never have too many analytics posts in your life, 6 Advanced Google Analytics Tricks That All Site Owners Should Know.

Some of us are doing the Internet better than others, 14-year-old makes up to $1,500 a night eating dinner in front of a webcam in South Korea.

The new way we watch video

Real time video is for real. As successful as YouTube and other video providers have been, live streaming is emerging as a truly potent force. Why live streaming is important for Facebook:

Live streaming is still nascent on Facebook, but early data suggests it might help the company grow video watch time on its platform.

On Aug. 5, Facebook launched its first live streaming feature. For now, it’s only available for celebrities and other public figures who have verified pages on Facebook, offering them a way to connect with fans in a live setting.

According to data from Newswhip, a tracker of social trends and activity, the live streams are already getting huge engagement on Facebook. The company tracked the performance of a 32-minute live video posted by Dwayne “The Rock” Johnson on his Facebook page on Aug. 5. The video has received more than 1.5 million views since but has also generated nearly 80,000 likes, more than 8,600 shares and more than 8,600 comments.

Meanwhile, Periscope now claims 10 million registered accounts and viewers consuming 40 years of video a day.

Facebook is winning the video war, here’s how

And, also, why it is problematic. Facebook’s top videos are by ‘aggregators,’ which is a problem:

And that’s the thing: “User-generated content” has been a boon to Facebook. According to Tubular, in June, 75 percent of the top 100 videos on Facebook were UGC clips — that’s up from 50 percent in January. People like to share whatever they like on the platform and are indifferent to its level of quality. Facebook’s algorithm also doesn’t discriminate; it just wants to feed people more of what they like.

Some YouTube stars are even taking advantage of this. For instance, YouTubers Disturbed Reality, a magician with close to 720,000 subscribers, and SoFloAntonio, a comedian/prankster with more than 3 million subscribers across multiple channels, are aggregating other people’s videos on their Facebook pages.

For those who don’t have the brand recognition of BuzzFeed or a high-profile YouTube star, that might be the play on Facebook.

Those of you who have gone through a media law class know where this is going next.