There’s something elegant about the simple beauty of a quick graphic. And the craft of it suits our current media consumption habits. A nice image or other aesthetic that pleases the eye, and the quick, pertinent data points.
It works best if they are factoids, more-than-trivia bits. So the challenge is getting the most important points, so that we don’t bog down our audience. Give them the parts they really need.
“But Kenny,” you’ll say, “the audience needs more than one number or figure!”
And you are so right. So think promotional. Make more than one graphic. Recirculate the story. Write different appeals from those varied graphics to get to your story.