The varied multisphere of media

A general collection of links for you to consider.

Six NPR stories that breathe life into a neighborhood scene is talking about immersion:

For scenes to succeed in any medium, they have to engage your senses. You smell the diesel fumes, feel the breeze on your cheeks, hear the anger in the collective voice of a crowd of protesters. These appeals to the senses are important, but often secondary to the story.

In radio (or audio, as we increasingly say in our changing industry), scenes are not secondary. They are the centerpieces of much of our best storytelling. And so we constantly seek scenes that capture the main points we’re trying to convey. The more show, the less tell required, the better; because honestly, listeners are more likely to tune out during the tell.

Meanwhile, at The Atlantic, Throwing spaghetti at the wall:

In June, the magazine published “An Animated History of 20th Century Hairstyles,” one of many animated shorts that have become a successful, if incongruous, part of The Atlantic’s video output over the past year. It was particularly popular on Facebook, where it has gotten 89,000 views since May and on YouTube, where it got 124,694 views.

Such videos, while unusual for the staid brand, have become typical of The Atlantic’s experimental original video efforts, which the magazine has been building out since 2012. The central tension: bringing the Atlantic to video and attracting audiences while not compromising the brand.

“Our video team has been given a clear sense of our editorial mission, but they’ve also been free to experiment with the various possibilities of this particular medium,” said Atlantic editor-in-chief James Bennett. “Video should stretch us.”

And we’ll stretch our reach around the globe now, Inside Periscope’s Deep Bond With Turkey:

“When you give Facebook or Twitter to such a community, they already had [something similar] in 1999,” said Ismail Postalcioglu, a social media professional, in an interview in Istanbul the month before the Gezi protests. “This is just a newer version.”

Reached via email, Kapanoglu pointed to the popularity of reality television in Turkey as a main reason for Periscope’s ascent there. “People love to watch other people’s lives and discuss them,” he said. “No wonder they are interested in Periscope’s natural, unedited, reality-show-like content.”

No doubt that’s part of the appeal. That said, it’s hard to discount a population’s affinity for an amateur broadcasting tool like Periscope when its professional broadcasting companies tend to stand down during critical moments.

And finally back home for some VR. How augmented reality can drive engagement and monetization for publishers:

We all know the publishing industry is at a crossroads; just look to the fashion magazine vertical as an example of the upheaval. Fashion publishers are facing the constant challenge to drive reader engagement and identify new monetization opportunities, and titles that aren’t evolving are shutting down. In fact, a total of 21 magazines closed their doors in the first half of 2015, and in the last six months alone, both Lucky and Nylon Guys ceased publication of their print offerings.

But it’s not all doom and gloom for the print industry: publishers are reviving their businesses by implementing innovative and creative technologies that drive user engagement and loyalty. Some publishers are employing augmented reality (AR) technology, which allow advertisers to activate both informational and interactive content on top of the print pages, allowing publishers to innovate a previously static medium and revitalize the print industry.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s