Who didn’t see this coming?

This seemed like a logical evolution about three years ago. I wonder how it looks three years hence. The Associated Press launches AP Content Services to help brands tell their stories:

“Brands are increasingly looking for collaborators to develop creative and engaging stories that connect with their target audiences across platforms and markets,” said Joy Jones, vice president of products. “As the world’s leading content creator, AP has the expertise, global footprint and network to work with brands in creating and delivering top-rate content wherever and whenever they need.”

AP Content Services works with companies to identify their content creation and delivery goals, explore content options, design and execute campaigns, and measure success. Content Services also manages all logistics throughout the process — from securing photographers and video crews to editing, production and promotion.

And how do you feel about it?

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