Television is still a player here, but look at that percentage change. This is a big canary unmistakable in a small, well-lit coal mine. ALso, in this coal mine, there are flashing signs blinking at the digitl canary, which is happily downloading political ads. TV Remains King in Political Ad Spending:
There is an adage in American politics: Campaigns don’t start until the first commercial appears on television. Despite the enormous growth of online campaigning, that half-century of tradition is proving a difficult habit to break.
Candidates and outside groups are expected to spend $1.1 billion on digital advertising in 2016, up almost 700% from $162 million in the 2012 elections.
Meanwhile, in the subscription world … That this would happen is no surprise. That it is happening so quickly is catching people off guard. Live Sports No Longer TV’s Holy Grail in U.S. as Ratings Peak:
“Everyone thought sports rights were the Holy Grail,” said Brandon Ross, an analyst at BTIG Research. “But if your revenues are not as high as you expected and you’ve signed long-term, high-priced agreements, that makes things tough.”
Live sporting events are a top reason people still pay for cable, so media companies battle each other for rights to broadcast athletic events. Sports traditionally have boosted ratings coveted by advertisers and driven up the fees paid by pay-TV operators such as Comcast Corp. to carry channels.
Yet sports haven’t shielded TV networks from subscriber casualties. ESPN has lost 3 million subscribers in the past year and Disney cut its profit forecast earlier this month, sparking a massive selloff in U.S. media stocks. TNT and TBS, which carry basketball, baseball and golf, each shed more than 2 million, and Fox Sports 1 lost 440,000, according to Nielsen data.