A short list of things that will come up in class on Wednesday, things that students are reading, filing away, thinking about and will discuss.
The question of the hour: How Do You Define Your Target Audience And What Content Should Your Business Create On Social Media?
Sometimes, after you figure out those audiences, you have to divide them up, of course: 5 Simple Ways to Segment Your Social Media Audience
And this one is worth bookmarking. It seems incredibly useful: The delightfully short guide to social media ROI.