The new way we watch video

Real time video is for real. As successful as YouTube and other video providers have been, live streaming is emerging as a truly potent force. Why live streaming is important for Facebook:

Live streaming is still nascent on Facebook, but early data suggests it might help the company grow video watch time on its platform.

On Aug. 5, Facebook launched its first live streaming feature. For now, it’s only available for celebrities and other public figures who have verified pages on Facebook, offering them a way to connect with fans in a live setting.

According to data from Newswhip, a tracker of social trends and activity, the live streams are already getting huge engagement on Facebook. The company tracked the performance of a 32-minute live video posted by Dwayne “The Rock” Johnson on his Facebook page on Aug. 5. The video has received more than 1.5 million views since but has also generated nearly 80,000 likes, more than 8,600 shares and more than 8,600 comments.

Meanwhile, Periscope now claims 10 million registered accounts and viewers consuming 40 years of video a day.

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