Impact of moving pictures

CNN takes a page from Facebook with autoplay video

As ad dollars flow to online video, the video view has been asserting itself as the new coin of the realm for publishers.

And so with CNN Digital’s goal of being nothing less than the worldwide leader in video, it’s pushing video views over pageviews as a yardstick of its success. CNN.com boasted 212 million video streams on its desktop site in June, an increase of 89 percent year-over-year, putting it ahead of such rivals as Yahoo News (figures exclude Yahoo Finance and other properties in the CNN Network such as CNNMoney and Bleacher Report), BuzzFeed and Fox News, according to comScore. CNN.com also chalked up 1.2 billion minutes of video consumed in June on its desktop site, ahead of Yahoo, Fox and BuzzFeed.

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