The importance of thoughtful design changes

Sometimes the easiest fixes make the biggest difference.

Snapchat tweak boosts traffic for publishers: ‘Our views have doubled’:

Snapchat is getting more love from publishers since it changed its design to make content more conspicuous.

The messaging app popular among teens launched its Discover feature in January with 11 publishers, but users had to swipe twice to get to their content, making it difficult to, well, discover. Traffic reportedly dropped off 30 to 50 percent three months after the initial push. It’s in Snapchat’s interest to make the content as viewable as possible now that it’s trying to derive revenue from Discover by running ads in the content, though. So two weeks ago, Snapchat updated the design to make the Discover channels visible in the “Stories” tab, which is just one swipe away from the home screen.

All of that, from removing one swipe. Remarkable.

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