Expected to haul $595 million this year, Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017
We expect to see rapid growth in Instagram’s ad revenues this year and throughout the forecast period—driven by high demand for the social network’s new ad products, which will expand beyond branding to include direct response, the ability to buy ads via an API, and enhanced measurement and targeting features.
By 2017, Instagram’s global mobile ad revenues will reach $2.81 billion, accounting for over 10% of parent company Facebook’s global ad revenues.
Clearly, there’s money there. So, how is your mobile strategy?
And, clearly, there is an audience there driving all of that money. What is your Instagram strategy?