There’s a sign of the times message in this New York Times column. Hey, Google! Check Out This Column on Headlines:
THE headline was perfect: “China’s Tensions with the Dalai Lama Spill Into the Afterlife.” Engaging, informative and clever, it sat atop a story about reincarnation and the succession plan for the Tibetan Buddhist leader, accompanied by a photo of the golden-robed monk.
Then there was this headline, which also did its job, but made my head spin: “Apple Unveils iOS 8 and OS X Yosemite at Developer Conference.” Cluttered and notably lacking in grace, it was designed to be found by those searching the Internet for specific terms.
If New York Times headlines are supposed to be lyrical — or even just elegantly spare — the Apple one would seem to flunk the test. But these days, the test has changed, and so have many aspects of headline writing at The Times.
And while you’re picturing your brave new world, here are a few forward-looking think pieces to consider: