The Force Awakens, as they say, this December. The new teaser trailer was out today. The trailer is set to appear before Avengers 2 this summer. But something about that trailer inspired me to think a bit more about how we promote things. I wrote about it on my personal site, using the movie trailer as a test case, but this would apply to all sorts of storytelling. You can read it, and see my Star Wars examples, here.