Facebook video usage has skyrocketed over the past year, which makes it particularly attractive for publishers given what seems to be ever-shrinking organic reach with other types of posts.
According to figures recently released by the social network, Facebook users are seeing nearly 4 times more video in their feeds compared to one year ago. That’s a steady 1 billion video views every day for the network. Crucially, chief operating officer Sheryl Sandberg said during a an earnings call last month that over 65 percent of videos are watched on mobile devices.
As online video continues to rise in importance for the modern media company, I spoke to a handful of top publishers to collect some best practices for using video on Facebook, and to better understand what might be at risk.
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