Any Apple product announcement prompts an outsized response, and the Apple Watch was no exception. Reaction from consumers was typically polarizing; for the news industry, the response was a typical mixture of excitement and fear at the prospect of molding a meaningful experience for users on a whole new platform — not to mention the challenge of creating an even shorter news experience that threatens to “make tweets look like longform.”
Of course, wearables in general and the smartwatch in particular weren’t invented in Cupertino. But the impact of the Apple Watch was such a certainty that, even before Tim Cook had stepped onstage to unveil “Apple’s most personal device ever,” I’d begun to formulate this research project on the effect that new smartwatches would have on content businesses. In the past month, I’ve spoken to many of the people figuring out wearable strategy at publishers including The New York Times, BuzzFeed, the Financial Times, The Washington Post, the BBC, USA Today, and Circa — as well as others outside the news industry whose alternative experience may help point the way for media companies.
Without even trying on an Apple watch, or any other wearable tech, it should be obvious that the way we tell stories is going to have to change on those tools.
Also, check out how Nieman Lab is using Twitter inside that story. Cool stuff we could all copy.