What Snapchat will become

Theory: Snapchat launched an app platform:

Discover may look like content distribution, but instead of “publisher” think “developer,” and instead of “channel” think “app.” And then go through the list of capabilities they can bring.

For some years now, if you thought about it, it has made sense to start thinking of the social media item du jour as a tool rather than a medium unto itself. I don’t know everything about Snapchat, but this sounds like the logical extension of that idea.

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