You live, as we are fond of saying around here, in a transition. Most Young People Say They Have Stopped Watching TV:
Regular, “linear” TV viewing — watching scheduled TV as it is broadcast, in other words — is dying.
The trend is evident not just among millennials — even older people are switching off their TV sets in favor of online video alternatives, according to a new report from Forrester.
Anecdotally, most people tend to say they are watching less TV, favoring on-demand services and streaming.
But Forrester has just provided us with evidence that not only is linear TV viewing falling — linear TV just isn’t the dominant option anymore.
I mentioned this in class and was surprised that no one was surprised.