When the stories were shared on social media, people clicked, listened, and shared them. Often times, conversations on a Facebook thread centered around what the users had just heard.
The participating stations produced packages far different from traditional radio. And a lot of the audio was created for digital first, and then ended up on air, a complete reverse of the typical workflow. Some of the stations are exploring ways to integrate this type of storytelling into the newsroom.
This is another step in a series of experiments, not a conclusion. We’ll continue to experiment with this project, as others are doing inside and outside of public radio.