How we’re sharing sounds, and what to learn from it

On air experiments … From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share:

When the stories were shared on social media, people clicked, listened, and shared them. Often times, conversations on a Facebook thread centered around what the users had just heard.

The participating stations produced packages far different from traditional radio. And a lot of the audio was created for digital first, and then ended up on air, a complete reverse of the typical workflow. Some of the stations are exploring ways to integrate this type of storytelling into the newsroom.

This is another step in a series of experiments, not a conclusion. We’ll continue to experiment with this project, as others are doing inside and outside of public radio.


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