Sports and tech, where two of your interests meet

This is from a friend’s marketing firm … Smartphones and live sporting events:

We’re fortunate to combine our love of sports with clients who trust us to create and manage their game day experiences. We’ve taken some of those lessons learned and paired it with survey data from a recent project aimed at understanding the intersection of smartphones and live sporting events.

Check out this data and ask, from a marketing perspective, why your sports team isn’t being wildly interactive with each of their fans. (Putting a few pictures from Twitter or Instagram on the big screen during TV timeouts doesn’t count.)



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