USA TODAY announces the launch of The Buzz, a mobile app that delivers customized news to the digital-first generation of students across the country. A first-of-its kind, The Buzz reinvents campus news by offering college students access to targeted and relevant information, incorporating national, world and personalized campus news into one, easy-to-use mobile interface. Content will be specifically gathered from USA TODAY and USA TODAY College, as well as individual college papers. Future product integration will include content from Gannett’s U.S. Community Publishing newspapers and user-generated content.
The Buzz is the mobile extension of USA TODAY’s celebrated Collegiate Readership Program — which originated at Penn State in 1997 and is now present at over 350 campuses — combining USA TODAY’s rich tradition of delivering news and information on the national and local level with the inclusion of a robust digital product. Designed and tailored specifically for each individual school, The Buzz app lets readers search their national, regional, and campus news – most of which is student written, tapping into more than 3,000 USA TODAY College contributors – by topic areas such as news, sports, tech and opinion.