UGC is everywhere, so is our need to validate it

We’ll be talking about this in class soon … UGC Use In Local News Is Growing:

TV stations will one day get a large percentage of their breaking news video from viewers, predicted Rebecca Campbell, president and CEO of the Disney ABC Television Station group.

Speaking Friday in a keynote interview at LiveTV:LA, Campbell said producing local TV news is an increasingly interactive affair, with producers using social media to alert followers to breaking news, and viewers shooting video and sending it to newsrooms.

ABC stations are promoting the trend, Campbell added. “Many of our stations brand themselves as ‘Eyewitness News’ and they’ve begun encouraging viewers to become an eyewitness and send in video when they see news,” she said.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s