Multiples

Here’s another demonstration of the need for the multiple platform idea Millennials Spend 18 Hours a Day Consuming Media — And It’s Mostly Content Created By Peers:

New research by social-influence marketing platform Crowdtap indicates that individuals ages 18 to 36 spend an average of 17.8 hours a day with different types of media.

Those hours represent a total across multiple media sources, some of which are consumed simultaneously.

We all need to develop effective (meaning, sometimes, different) messages across platforms within our unifying themes.

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One thought on “Multiples

  1. Pingback: ESPN branding shift | Multimedia links

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