Multiples – Distributed audience and the decline of TV

That is the question, no? How to Win Anyone’s Attention:

The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. When most of us also regularly put in 8+ hours on the job, it’s no wonder our collective attention span is more taxed than ever.


As a marketer or advertiser, all this is also a reality check and constant reminder about how precious attention has become. If you’re thinking about what this means for your marketing efforts, or you’re producing a lot of quality content but struggling to get noticed, here are four principles you can apply to win anyone’s attention.

This next piece is running at a slight angle to that, For Millennials, the End of the TV Viewing Party:

To be sure, the notion that the television may go the way of the Sony Walkman may sound like hyperbole. Some 34.5 million flat-screen televisions were shipped in the United States last year alone, according to figures compiled by IHS Technology, a global market research company — a substantial number, even if sales are down 13.75 percent, from 40 million, since 2010.

Yet by another, more geek-futurist view, it seems easy to start their obituary, even as manufacturers race to keep up to speed by churning out web-enabled smart TVs. The smartphone age has been cruel to devices that perform only one function.

I’m thinking I should perhaps rename things around here “Multiple.” The other day I pointed to a story that hints at the need to consider your multiple audiences on multiple platforms with a unified theme. Previously I linked to an essay with this basic premise: In many companies, smart, connected products will force the fundamental question, “What business am I in?” The answer seemed obvious to me, you’re in multiple businesses. That is the adaptation that technology is offering you — pretty much in every field.


One thought on “Multiples – Distributed audience and the decline of TV

  1. Pingback: ESPN branding shift | Multimedia links

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