You can tell a lot about people by their online comments, and that’s why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which runs the discussion section on 3 million websites, is starting to show data-targeted sponsored comment ads.
Disqus has 150 million users signed up for its service, which lets people leave comments across participating websites like CNBC, The Atlantic, ABC News, Rolling Stone and more niche sites like SuperHeroHype. Disqus would not specify what publishers would feature the comment ads.
The San Francisco-based company mines comments, comment votes and comment context to target ads, which will now show up looking like part of the discussion.
I have enough ideas about this I should start a pay site. There are plenty of areas around this from which to expand and grow.