The Bloomberg Media plan

Inside Bloomberg Media’s digital video business tells us Bloomberg.com’s desktop site racked up over 5.3 million unique video viewers in September. That’s more than triple the number from the prior year. Video has become a primary platform:

“What we are seeing now is a new ubiquity of video, especially on desktop,” Marcum told Digiday. “Users are increasingly accepting video as an integral part of their experience.”

Bloomberg has a 20-person team making original content.

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