These are ambitious numbers, and even if they are close to accurate … Worldwide Subscription Video-On-Demand To Grow Nearly 30% In Revenue In 2014:
Information research company Gartner expects consumer spending on SVOD services to grow 28.1% in 2014 and 18.2% in 2015. Gartner says spending on SVOD services in North America is on pace to improve 28.5% in 2014 and 18.6% in Western Europe. Emerging territories will see a 53% growth rate in 2014.
We may well still be in the early adopters aspect of the diffusion model. If so, that leaves somewhere around 85-90 percent of the populace out there. So, yes, there’s a lot of growth to be had.