Audience goes mobile

Alan Mutter says the current shift to mobile has the potential to be as disruptive as the paradigm move from print to pixels. Alan Mutter is very smart:

Now that mobile traffic is at or near 50% at many newspapers, editors and publishers need to put ever more of their thinking – and resources – into optimizing products, content and advertising for not only smartphones and tablets but also for such emerging devices as smart watches, smart televisions and whatever smart stuff comes next. As discussed below, mobile publishing is as distinct from web publishing as web publishing is from web printing.

It is a fine column, as is usual from Mutter. And it should make you think. Are you considering mobile strategies? What are the trends for the places you work? The place where you aspire to work? Are your skills sharp? Can you explain to the boss why this is important?

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