Making the news a game, making a game the news

Here’s another example of going where the audience is, and exploring platforms and tools that are available to your shop. How media outlets are ‘gamifying’ the news:

News organizations are increasingly turning to video games to attract online readers, especially younger ones. The games hold promise — not just in terms of generating more readers and traffic hits, but in terms of helping people understand and consume news in different ways.

[…]

“It’s important for us and our journalists to not allow a medium to develop that we’re not going to at least explore,” Anthony DeBarros, director of interactive applications at Gannett Digital, said in a Digiday story this week. “It’s important to understand how we can be a part of an emerging medium.”

There are several great examples of emerging ideas in that story, including work from the European Journalism Centre and Al Jazeera.

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