Here’s another example of going where the audience is, and exploring platforms and tools that are available to your shop. How media outlets are ‘gamifying’ the news:
News organizations are increasingly turning to video games to attract online readers, especially younger ones. The games hold promise — not just in terms of generating more readers and traffic hits, but in terms of helping people understand and consume news in different ways.
“It’s important for us and our journalists to not allow a medium to develop that we’re not going to at least explore,” Anthony DeBarros, director of interactive applications at Gannett Digital, said in a Digiday story this week. “It’s important to understand how we can be a part of an emerging medium.”
There are several great examples of emerging ideas in that story, including work from the European Journalism Centre and Al Jazeera.