Monetizing archives

All of that work, for one day’s worth of newspaper? A month on magazine racks? A few days bouncing around the social media ecosphere? There can be more to our work than that. How newsrooms can make the most of their archives:

In 1950 William Faulkner wrote “The past isn’t dead. It isn’t even past,” in his novel Requium for a Nun. However, the quote gained renewed attention in 2008 when then-candidate Obama gave a major speech on race in America. Obama was tapping into the archives of American culture to add context to the news of the day and connect that moment to the long and troubled history of race in America.

The Internet has made this idea of the past living alongside – and interwoven with – the present more true now than ever. Today, even relatively new newsrooms have vast and quickly growing archives of work to tap into and build upon. These archives hold huge potential to add context to current events, fuel community engagement and even serve as a new revenue stream.

Interesting read with plenty of thoughtful ideas. Check it out.

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