If you still think of Twitter as simply a mini-medium, a fast medium and somewhere that you have to write tight, there’s a whole lot more going on. Will Mumford has details:
There is a science to producing compelling social media content and creating engagement online, according to Twitter’s head of media for Australia, Danny Keens.
“We can pull data and basically can work out when people should be using the platform, what day of the week, what time of the day, to get the best engagement.”
Have you been studying your Twitter analytics? There’s fascinating stuff there.
There’s a great video alongside Mumford’s post, by the way: