Reason 4,372 it is good to be multimedia

You want to be a print writer, but must suffer through broadcast courses. You were born to be a television reporter, and you know it, but still you are hassled by having to study AP style. Here’s yet another good argument for being conversant in the varying languages of both: Seeking to bolster websites, TV stations hire away newspaper journalists:

Local television stations have lured several journalists away from regional dailies to contribute to their websites in recent years. And as revenue for print ads continues to decline, local television, with its comparatively stable advertising base, is looking increasingly attractive.

The Poynter piece suggests it is a slow, but growing, trend. They list stations that are on the move, check it out.

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