How we watch video

We don’t often realize our own habits. Sometimes that’s a good thing and sometimes it is an obstacle. For instance, how much time do you spend watching video, per day, and on what device? And how has that changed in the last few years? And how is that different from older audiences? Younger audiences? What about in different parts of the world? Digiday shares 5 charts: The shifting landscape of digital video consumption. Ricardo Bilton reports:

Mobile, we’ve been told by publishers and consumers alike, is the future. But that shift to mobile brings with it another trend: a seismic shift in the way video is consumed. As more people have access to their own personal viewing devices, they’re using them to consume all content — including video — at an increasing rate. This has not escaped the attention of advertisers, who are eager to chase video consumption trends in an effort to reach new audiences.

Here, then, is how video-consumption trends look today.

Online video viewing continues to climb, but TV is far from dead.
A report from Nielsen this week found that Americans aged 18 to 64 have doubled their digital video viewing from 13 minutes a day in the second quarter of 2012 to roughly 27 minutes today. A caveat: Digital viewing is, on the whole, still dwarfed by television, which is still dominating upwards of 4.5 hours of people’s days.

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