Snapchat news

Here’s an interesting piece with some good takeaways: How a Norwegian public radio station is using Snapchat to connect young listeners with news.

The keys include the outlet using existing tools to reach desired audiences, the time-consuming nature (or the opportunity to incorporate more staff, if you like) and the successes that are available.

The question we all must ask: Is this a good answer for our particular situation(s)? Not every success story in Norway means a huge audience wherever you are, but it is something worth considering.

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