New Yorker relaunches

A relaunch for The New Yorker, with high stakes:

The new site is the largest overhaul of newyorker.com in years, Thompson said. The last redesign, Thompson said, occurred before he switched from the print side to the web, and was little more than a “fairly minor reskinning.”

The current relaunch has been in the works for about a year, Thompson said, and it’s been in intensive development since the magazine brought on Michael Donohoe as Director of Product Engineering in January. Donohoe, who was hired from Atlantic Media’s Quartz, has been working full-time on the new site for the past seven months, Thompson said.

Every post, in Thompson’s opinion, should apply the magazine’s superlative sensibilities at Internet publishing speeds. “We want it to feel like the best-written story you’re going to read,” he said.

Still, the speed of the Internet necessitates some sacrifice. Overall, posts on NewYorker.com are subjected to a less rigorous editing process than magazine articles are.

They’ve got the talent, and they’ve convinced a lot of people on their payroll to shift their thinking, which is a victory of its own. I hope this works out.

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