Mobile is fast becoming a central hub of entertainment decisions, with not only content usage climbing but also a commensurate leap in ad engagement, says research from Vdopia.
Among the key findings revealed by the latest edition of the mobile video advertising provider’s Vdopia Mobile Insights (VMI) report was the fact that the number of people who consumed entertainment content on their smartphones ever in a month jumped 28% in the past year to 109 million. Americans now average 33 minutes each day watching videos on their smartphones.
Moreover, mobile entertainment audiences not only are twice as likely to click on mobile ads but 45% recall seeing ads compared to only 24% for non-mobile entertainment audiences.
Which one of you is watching that much video on your phone? Pretty sure it isn’t me.
Despite that, the questions remain: Are you producing video that your audience wants? Is your site mobile ready?