The boom of mobile in the sports world

This makes sense, and you’ll see a lot more stories like it. Online, mobile consumption soars among sports fans:

Research has revealed that fan engagement with sport content continues to evolve towards digital, with online overtaking print media for the first time.

The study – Know The Fan – The Global Sports Media Consumption Report 2014 – from digital sports content group PERFORM, sports and entertainment research specialist Kantar Media and analyst firm SportBusiness Group, now ranks online second only to TV.

Are you thinking about how you can get to where your audience wants to be?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s