This makes sense, and you’ll see a lot more stories like it. Online, mobile consumption soars among sports fans:
Research has revealed that fan engagement with sport content continues to evolve towards digital, with online overtaking print media for the first time.
The study – Know The Fan – The Global Sports Media Consumption Report 2014 – from digital sports content group PERFORM, sports and entertainment research specialist Kantar Media and analyst firm SportBusiness Group, now ranks online second only to TV.
Are you thinking about how you can get to where your audience wants to be?