Do me a favor and just watch this story by reporter Philip Bromwell of RTE News/Ireland.
Did you see it? Did you catch what is interesting about that? The entire package was shot and produced by Bromwell, on his iPhone.
He has some specialized training with it, but he produced a broadcast-quality package that aired on RTE News — perhaps the most popular news source in Ireland — with what most of us carry around in our pockets.
What can you make with yours?