In the economically depressed town where I grew up there was a Burger King directly across the four-lane highway from the McDonald’s. Even as a child — in those ages where you are stoked to get the Happy Meal because of the prize — that seemed odd. Why would Burger King try to sling Whoppers right across the street from the tasty deliciousness of McDonald’s?
My mother, a woman of keen insight and natural business talent said to the young me “If you ever own a business, put your place next to a McDonald’s. They’ve already done the research. They know where the traffic is going.”
Perhaps she was saying “Location, location, location.”
Or, maybe, “Watch the big boys. They’re going to test and try everything for you.”
So check out the new New York Times redesign, which rolled out last month. How does that new site work for you, as a consumer of information?
And read this, from Nieman Lab, about where CNN is headed this year: How CNN is prepping for the majority-mobile audience coming in 2014.
“They’ve already done the research. They know where the traffic is going.”
Are you ready, professionally, to go there with them? Are you building your mobile skills today?
Ready to super size them?