Discovering discover

This will change in time, of course, but for now here’s a top-down look. How 5 Major Publishers Plan to Use Snapchat’s New Channels:

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience.

We spoke to five publishers to get more details about what Snapchat users can expect from their channels.

Some of the big media properties are there, some you perhaps haven’t heard of before. Check it out.


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