This is an incredibly exciting time to begin a journalism career. Here’s another argument why. Newspaper to Put All Reporters Through Social Media Boot Camp:
One of the country’s oldest remaining big city newspapers, the San Francisco Chronicle, is set to announce a radical plan to arrest circulation decline and remain relevant in the digital age, Mashable has learned.
Audrey Cooper, the first female managing editor in the paper’s 148-year history, will require all staff to enter what is being described as a startup-style incubator. In a plush off-site office procured from the paper’s Food and Wine section, journalists will undergo two months of rigorous training — in effect, a digital and social media boot camp.
“The approach is novel for newspapers,” says Cooper. “It physically removes reporters from the traditional newsroom and gives them new digital metrics, such as engagement time, to judge whether their stories have reached our core audience. We also plan to use real-time monitoring of the clicks we get from social media and other referral sites, including LinkedIn, Pinterest and Reddit.”
Could you find a place to fit in an environment like that?