Where your audience is going

The latest projections make it apparent. They are going to be looking at your online product in a specific way for the foreseeable future. Anuradha Shukla reports for PC World:

Tablet shipments will surpass total PC shipments in the fourth quarter of 2013, forecasts IDC.

Tablets and smartphones will contribute 16.5 percent and 70.5 percent respectively to the worldwide smart connected device market by 2017, according to IDC Worldwide Quarterly Smart Connected Device Tracker.

The total PC sales are expected to drop to 13 percent by 2017.

This year, the global smart connected device, which includes PCs, tablets, and smartphones, is set to be $622.4 billion and out of this $423.1 billion will come from the smartphone and tablet segments collectively.

If you’re not thinking about mobile design, mobile creation and new ways to present your storytelling craft in a mobile format you’re behind.

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One thought on “Where your audience is going

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