Facebook will nearly triple its share of global mobile advertising in 2013 compared to 2012, according to research firm eMarketer. They forecast that Facebook will have about 15.8 percent of the total global ad market, ahead of Pandora, Twitter and others. Google, however, is still the big kahuna with 53.17 percent of the overall market, up from 2012.
I don’t think Facebook has even begun to flex their muscle on mobile. They need a more stable and responsive app, in my view. But even with limitations they are moving up the leader board.
The end user doesn’t enjoy those ads, but they mean money, and that’s the point. Above we’re only talking percentages, which could be anything, but how much money?
eMarketer has been impressed by Facebook’s advertising push and now expects that the company will make about $6.36 billion in 2013.
A whole bunch of money. (Because that’s where the crowd is going.)
You live in the future. If you’re not building for mobile, you should rethink your blueprints.