What makes a ‘digital person’?

You’re going to find this a lot. Newsrooms, PR firms or wherever you wind up, will just naturally assume that you, the new young lady or the sharp young man fresh out of school, will now all about the online tools and tricks.

John Kroll, originally a print guy, dives into the question — yes, it is still out there — “What makes you a digital person?” He’s got tips, anecdotes and some perspectives you might not have considered yet:

You have to do it. It’s not enough to deal with strategy. You have to have practiced what you preach.

Read the whole thing.


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