Newspaper revenues still dominate

There’s no denying and no mistaking that newspapers have been struggling these last few years, but even in this evolving media landscape they can’t be discounted. Suzanne Ackley reports:

(L)ocal advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail.

BIA/Kelsey projects that online revenue for newspapers sits at 13.8 percent, and is projected to increase to 20.5 percent by 2017.

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