Here’s one for the PR types, PR Daily lists 6 ways to run a media room reporters will love:
Over the past decade, media rooms have become a familiar focus of high profile, industry-specific conferences. The growing number of niche media outlets and the opportunity to promote potential news to mainstream publications has given rise to this very important PR function.
“Organization is key,” said Eileen Melnick McCarthy, senior communications specialist at the Canadian Foundation for Healthcare Improvement in Ottawa. “Remember the reporter is your client, so do what it takes to ensure they get what they need.”
Good tips to check out there.