Things to cover — when good journalism and good business intertwine

Alan Mutter has some hints for what editors can do with the space they could save if they stop “taxing the time and patience of their readers.” He offers several types for relevant coverage:

(U)se graphics instead of words; to stop rehashing stories widely broadcast on television and the web, and to quit writing background-padded articles about incremental but unimportant developments in long-running stories.

In the interests of making the most out of the 20 minutes the average reader spends with a newspaper each day, publishers can enhance reader satisfaction in the following ways.

His suggestions include being local, not global; covering people, not process; looking forward, not back and more. It is a thoughtful column well worth your time.


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