Will mobile be a disruptor?

Poynter list reasons <a TARGET=”_blank” href=”http://www.poynter.org/latest-news/media-lab/mobile-media/204107/5-reasons-mobile-will-disrupt-journalism-like-the-internet-did-a-decade-ago/”>mobile will disrupt journalism like the Internet did a decade ago</a>. Here are a few of the bullets, click over for what they mean, and the rest of the argument:<blockquote>1. A responsive design isn’t a mobile strategy

2. Mobile will not only surpass the desktop, but begin to erode it

3. The desktop decline will pressure news revenues</blockquote>They make a compelling case. I see the separate points Poynter offers as all being correct, but the comparison of the mobile evolution to the Internet evolution is not as neat and tidy as you might imagine.

What the Internet did was disrupt an old paradigm that hadn’t seriously considered what was about to happen. People accustomed to an older way of thinking might refer to what’s gone on in the last 15 years as a revolution. Your average digital philosopher would say these past few years are an evolution. The two terms mean different things, which is why the mobile shift will be different. People working on the Internet side today are (a bit) more prepared and more welcoming, so there are likely to be a few more success stories.

As always, the fast and agile will be the best early performers. (If you aren’t, right now, thinking “Mobile first,” you aren’t doing much thinking.) Mobile is expanding at such a rapid rate — the first genus that threatens to outrace the web — that organizations which can’t build the apps, build real mobile structures or re-think their purpose and modes of presentation in a timely manner will be playing catchup.

This is happening now. (See all of the best mobile practices posts that are now cropping up on various sites.)


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